STORRE Collection: Electronic copies of Marketing and Retail book chapters and sections.
http://hdl.handle.net/1893/1151
Electronic copies of Marketing and Retail book chapters and sections.2024-03-18T10:44:20ZWhy Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers
http://hdl.handle.net/1893/32040
Title: Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers
Author(s): Harvey, John; Branco-Illodo, Ines
Editor(s): Pich, Christopher; Newman, Bruce I
Abstract: New currencies designed for user anonymity and privacy –widely referred to as “privacy coins” – have forced governments to listen and legislate, but the political motivations of these currencies are not well understood. Following the growing interest of political brands in different contexts, we provide the first systematic review of political motivations expressed in cryptocurrency whitepapers whose explicit goal is “privacy.” Many privacy coins deliberately position themselves as alternative political brands. Although cryptocurrencies are often closely associated with political philosophies that aim to diminish or subvert the power of governments and banks, advocates of privacy occupy much broader ideological ground. We present thematic trends within the privacy coin literature and identify epistemic and ethical tensions present within the communities of people calling for the adoption of entirely private currencies.2021-01-01T00:00:00ZInstitutionalizing Entrepreneurs: The Case of Brazil's Forum for Cultural Rights
http://hdl.handle.net/1893/31445
Title: Institutionalizing Entrepreneurs: The Case of Brazil's Forum for Cultural Rights
Author(s): Rodner, Victoria; Rjabbes, Pieter
Editor(s): Fillis, I; Telford, N
Abstract: First paragraph: This is the story of how Brazil’s cultural sector actively engaged in entrepreneurship in their effort to safeguard the local cultural scene from potential macro-level threats. Specifically we unpack here how these cultural agents demonstrated their institutionalizing entrepreneurial work as they collaborated in the lobbying for cultural policies and specifically the Lei Rouanet (or Rouanet Law) as a key source of funding for cultural production in Brazil (The Brazil Business 2014). The Lei Rouanet is a unique three-part fundraising policy that includes a Cultural National Fund (based on lottery funds), a tax-deductible patronage scheme, and a Cultural and Artistic Investment Fund (which is not yet operable). The most successful of these initiatives, and the key source of funding that Brazil’s cultural sector is fighting for, is the tax-incentive sponsorship or patronage scheme . This cultural patronage works as a very attractive and efficient tax incentive that allows companies and individuals to use a percentage of their income tax (4% for corporations and 6% for individuals) to sponsor cultural events in theatre, dance, the visual arts, literature and music. It is worth noting that companies greatly outweigh individuals taking part in the scheme with 98,35% versus 1,65% of investments in sponsorship since the introduction of the law in 1991 (Menezes 2016). Recently this federal law has come into question by members of parliament, the press, and consequently the general public (who voice their opinion very openly through social media) due to some unfortunate yet highly visible incidents of misuse of funds as well as poor marketing of the law to the wider public as being instrumental in financing cultural events across the country. Since the introduction of the law back, professionals working in the creative industries have witnessed a mammoth rise in cultural events, with over 35 thousand cultural projects being financed by Lei Rouanet and Reais 14 billion (US$ 4.5 billion) of tax payers money invested in the arts (Menezes 2016). In the last two years alone, Lei Rouanet has financed over 1500 theatre productions, nearly 500 dance shows, over 550 art exhibits, and just under 1500 music events. Lei Rouanet not only enables the production of a wide variety of cultural events across the country, but it also helps to democratize the arts and make cultural consumption accessible to all: thanks to the law, cultural events are able to offer 10% free tickets for low income families, 20% of tickets sold as Cultural Vouchers (Vale Cultura), and 20% free entry for state schools and libraries. Many events, including museums exhibits, concerts, and art education sessions, have been offered completely free of charge. The law is not merely a fundraising tool; it is also instrumental in the democratization of culture, especially in a country like Brazil where social inequalities are still rife.2020-01-01T00:00:00ZFood, health, and data: Developing transformative food retailing
http://hdl.handle.net/1893/29172
Title: Food, health, and data: Developing transformative food retailing
Author(s): Saarijärvi, Hannu; Sparks, Leigh; Lahtinen, Sonja
Editor(s): Byrom, J; Medway, D
Abstract: As a response to industry restructuring, many food retailers are searching for new initiatives through which they can engage themselves further into their customers’ lives. In this endeavor, digitalization allows retailers to integrate additional personalized resources—such as menu-planning guidance, help in tracing product origins and dietary information advice—with their consumers’ everyday processes. At the same time, food healthfulness, consumer health, and wellbeing are growing concerns for consumers, industries, and governments. This suggests a new proactive, transformative role for retailers, arising not only from recognition of the weaknesses of current practices but also from the opportunities of directly engaging more deeply with customers’ lives. This potential new role of the food retailer necessitates an in-depth understanding of its origins, as well as its diverse implications. Consequently, this chapter explores the key elements of transformative food retailing, analyses its potential, and identifies implications for consumers, companies, the academics, and society.2019-01-01T00:00:00ZKeeping it in the Family: How Teenagers Use Music to Bond, Build Bridges and Seek Autonomy
http://hdl.handle.net/1893/26265
Title: Keeping it in the Family: How Teenagers Use Music to Bond, Build Bridges and Seek Autonomy
Author(s): Nuttall, Peter; Tinson, Julie
Editor(s): Lee, AY; Soman, D
Abstract: This paper seeks to explore teenage use and consumption of music within families and to develop the concepts of 'connection' and autonomy seeking within families relative to popular music consumption. Social trends indicate that the composition of the family will continue to change and, as such, this research will also examine the impact of changing family structures on music use and consumption. This research involved 24 in-depth interviews with both early and late adolescents. The findings from this research sample suggest connection (bonding and building bridges) through music is most relevant for teenagers raised in step parent families. Evidence of affinity or autonomy seeking behaviour may also be ascribed to family type.2008-01-01T00:00:00Z