Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/10969
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dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorAnderson, Susanen_UK
dc.contributor.authorGordon, Rossen_UK
dc.date.accessioned2017-09-22T22:46:15Z-
dc.date.available2017-09-22T22:46:15Zen_UK
dc.date.issued2005en_UK
dc.identifier.urihttp://hdl.handle.net/1893/10969-
dc.description.abstractThe influence of alcohol advertising on young people continues to be the subject of much debate. This paper presents a review of the literature showing that, while many econometric studies suggest little effect, more focused consumer studies, especially recent ones with sophisticated designs, do show clear links between advertising and behaviour. Furthermore, these effects have to be viewed in combination with the possible impact of other marketing activities such as price promotions, distribution, point of sale activity and new product development. Here, the evidence base is less well developed, but there are indications of effects. It must be acknowledged that categorical statements of cause and effect are always difficult in the social sciences; marketing is a complex phenomenon involving the active participation of consumers as well as marketers and more research is needed on its cumulative impact. Nonetheless, the literature presents an increasingly compelling picture that alcohol marketing is having an effect on young people's drinking.en_UK
dc.language.isoenen_UK
dc.publisherPalgrave Macmillanen_UK
dc.relationHastings G, Anderson S & Gordon R (2005) Alcohol marketing and young people's drinking: A review of the research. Journal of Public Health Policy, 26 (3), pp. 296-311. https://doi.org/10.1057/palgrave.jphp.3200039en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectalcoholen_UK
dc.subjectadvertisingen_UK
dc.subjectmarketingen_UK
dc.subjectyouthen_UK
dc.titleAlcohol marketing and young people's drinking: A review of the researchen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-12-01en_UK
dc.rights.embargoreason[Alcohol Mkt YP-J of Pub Health Policy2005.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1057/palgrave.jphp.3200039en_UK
dc.identifier.pmid16167558en_UK
dc.citation.jtitleJournal of Public Health Policyen_UK
dc.citation.issn1745-655Xen_UK
dc.citation.issn0197-5897en_UK
dc.citation.volume26en_UK
dc.citation.issue3en_UK
dc.citation.spage296en_UK
dc.citation.epage311en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailgerard.hastings@stir.ac.uken_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Strathclydeen_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.identifier.isiWOS:000231624200005en_UK
dc.identifier.scopusid2-s2.0-24644515411en_UK
dc.identifier.wtid734154en_UK
dcterms.dateAccepted2005-12-31en_UK
dc.date.filedepositdate2013-02-13en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.authorAnderson, Susan|en_UK
local.rioxx.authorGordon, Ross|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-12-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameAlcohol Mkt YP-J of Pub Health Policy2005.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0197-5897en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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