Marketing and Retail Conference Papers and Proceedings : [15] Collection home page

This collection contains electronic copies of conference papers and proceedings produced by Marketing and Retail staff.

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 15 of 15
Issue DateTitleAuthor(s)Editor(s)Type
Jul-2011There's Something about Jena Malone: New Insights into How Celebrities Appeal to ConsumersWohlfeil, Markus-Conference Paper
Jul-2012Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience - A Photographic EssayWohlfeil, Markus-Conference Paper
31-Mar-2006The Family Inheritance - Are Attitudes to Advertising Kept in the Family?Tinson, Julie; Nancarrow, Clive-Other
2009Culinary culture, gastrobrands and identity myths: 'Nigella', an iconic brand in the bakingHewer, Paul; Brownlie, DouglasMcGill, AL; Shavitt, SConference Paper
6-Dec-2005Tweenagers influence on purchase decision-making: A gender role orientation (GRO) perspectiveTinson, Julie; Nancarrow, ClivePurchase, SConference Paper
6-Dec-2005Investigating Community or Peer Group Influence among Early AdolescentsNuttall, Peter; Tinson, JuliePurchase, SConference Paper
6-Dec-2005Multiple Selves and the Relevance of the Familial ContextNuttall, Peter; Tinson, JuliePurchase, SConference Paper
2015Learning Film Magic from the Professionals: The Film Studio as a Tourist DestinationWohlfeil, MarkusO'Malley, L; Patterson, M; Lichrou, MConference Paper
2014And May the Odds Be Always in Your Favour: What ‘The Hunger Games’ Can Teach Us about Today’s Marketing AcademiaWohlfeil, MarkusRobson, J; Doherty, AM; Sekhon, YConference Paper
2011'Warhol': 'Celebritisation' as Human BrandingDaza-LeTouze, Claudia; Brownlie, Douglas; Hewer, Paul; Kerrigan, FinolaPatterson, A; Oakes, SConference Paper
2011’The Book of Stars’: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation ApproachWohlfeil, Markus; Whelan, Susan-Conference Paper
2008Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of ‘Pride & Prejudice’Wohlfeil, Markus; Whelan, Susan-Conference Paper
2011'Discourse AND Figure': Learning through visual regimes of significationBrownlie, Douglas; Kerrigan, FinolaPatterson, A; Oakes, SConference Paper
2006Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional InvolvementWohlfeil, Markus; Whelan, Susan-Conference Paper
2011On the Public Understanding of 'Market-ing': battles for vision, legitimacy and formBrownlie, DouglasPatterson, A; Oakes, SConference Paper
Collection's Items (Sorted by Submit Date in Descending order): 1 to 15 of 15