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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/24321
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dc.contributor.authorBelot, Matthewen_UK
dc.contributor.authorWinand, Mathieuen_UK
dc.contributor.authorKolyperas, Dimitriosen_UK
dc.date.accessioned2018-01-31T00:20:25Z-
dc.date.available2018-01-31T00:20:25Z-
dc.date.issued2016-06en_UK
dc.identifier.urihttp://hdl.handle.net/1893/24321-
dc.description.abstractPurpose: The purpose of this study is to analyse the way in which Twitter is used by International sport federations to interact and engage with its followers.  Methodology: A content analysis using Nvivo qualitative data analysis software was conducted of 5,389 online messages tweeted by FIFA on Twitter between August 2014 to January 2015. Findings: The results suggest that FIFA does not use Twitter to its full potential by mainly sharing one-way information rather than engaging to a greater level with its followers.  Implications: The research highlights the importance of the effective use of Twitter as a potential powerful communication tool for International sport federations. Communicating about social development and engaging followers could potentially increase International sport federations' reputation and build trust amongst followers and stakeholders.en_UK
dc.language.isoenen_UK
dc.relationBelot M, Winand M & Kolyperas D (2016) How do International Sport Federations Communicate Through Social Media: A content Analysis of FIFA's Twitter Communications. <i>EURAM 2016: Manageable Cooperation?</i>, Paris, 01.06.2016-04.06.2016. http://2016.euramfullpaper.org/program/search.asp?qs=Dimitrios%20Kolyperasen_UK
dc.rightsAuthor retains copyright. Proper attribution of authorship and correct citation details should be given.en_UK
dc.subjectSocial mediaen_UK
dc.subjectcommunicationen_UK
dc.subjectFIFAen_UK
dc.titleHow do International Sport Federations Communicate Through Social Media: A content Analysis of FIFA's Twitter Communicationsen_UK
dc.typeConference Paperen_UK
dc.citation.publicationstatusUnpublisheden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.identifier.urlhttp://2016.euramfullpaper.org/program/search.asp?qs=Dimitrios%20Kolyperasen_UK
dc.author.emailmathieu.winand@stir.ac.uken_UK
dc.citation.conferencedates2016-06-01 - 2016-06-04en_UK
dc.citation.conferencelocationParisen_UK
dc.citation.conferencenameEURAM 2016: Manageable Cooperation?en_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.contributor.affiliationSporten_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.identifier.wtid554839en_UK
dc.contributor.orcid0000-0001-8045-0279en_UK
dcterms.dateAccepted2016-06-30en_UK
dc.date.filedepositdate2016-09-23en_UK
rioxxterms.typeConference Paper/Proceeding/Abstracten_UK
rioxxterms.versionAMen_UK
local.rioxx.authorBelot, Matthew|en_UK
local.rioxx.authorWinand, Mathieu|0000-0001-8045-0279en_UK
local.rioxx.authorKolyperas, Dimitrios|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2016-09-28en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2016-09-28|en_UK
local.rioxx.filenameEURAM Paper FIFA social media communication.pdfen_UK
local.rioxx.filecount1en_UK
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