Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/26290
Appears in Collections:Faculty of Health Sciences and Sport Research Reports
Title: Rapid evidence review: The impact of promotions on high fat, sugar and salt (HFSS) food and drink on consumer purchasing and consumption behaviour and the effectiveness of retail environment interventions
Authors: Martin, Laura
Bauld, Linda
Angus, Kathryn
Contact Email: linda.bauld@stir.ac.uk
Citation: Martin L, Bauld L & Angus K (2017) Rapid evidence review: The impact of promotions on high fat, sugar and salt (HFSS) food and drink on consumer purchasing and consumption behaviour and the effectiveness of retail environment interventions. NHS Health Scotland. NHS Health Scotland.
Keywords: Scotland
obesity
health
inequality
HFSS
food
drink
high fat
high salt
high sugar
consumers
consumption
purchase
retail
sales
price promotions
positional promotions
marketing
evidence review
studies
interventions
effectiveness
Issue Date: 30-Oct-2017
Publisher: NHS Health Scotland
Abstract: This briefing paper aims to provide an overview of the best available evidence on the impact of promotions on high fat, sugar and salt (HFSS) food and drink on consumer purchasing and consumption behaviour and the effectiveness of promotional interventions to influence consumer behaviour in a retail environment.The first section looks at the context of obesity and landscape of promotions in Scotland. The second section sets out the evidence on the impact of promotions on purchasing and consumption behaviour and the effectiveness of retail promotional interventions to encourage the purchase of healthy foods. The final section provides conclusions from the available evidence and limitations of the review.
Type: Research Report
URL: http://www.healthscotland.scot/media/1611/rapid-evidence-review-restriction-of-price-promotions.pdf
URI: http://hdl.handle.net/1893/26290
Rights: The publisher has granted permission for use of this work in this Repository. Rapid evidence review: The impact of promotions on high fat, sugar and salt (HFSS) food and drink on consumer purchasing and consumption behaviour and the effectiveness of retail environment interventions was conducted for NHS Health Scotland and is also available at: http://www.healthscotland.scot/media/1611/rapid-evidence-review-restriction-of-price-promotions.pdf
Affiliation: NHS Health Scotland
Institute for Social Marketing
Institute for Social Marketing

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