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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/10175
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dc.contributor.authorBroadbridge, Adelinaen_UK
dc.contributor.authorMaxwell, Gillian Aen_UK
dc.contributor.authorOgden, Susan Men_UK
dc.date.accessioned2014-02-21T01:14:53Z-
dc.date.available2014-02-21T01:14:53Zen_UK
dc.date.issued2009-09en_UK
dc.identifier.urihttp://hdl.handle.net/1893/10175-
dc.description.abstractThis article broadens our understanding of the key factors held important by Generation Y graduates at the beginning of their career and in the longer term. Using the results of a questionnaire with 340 undergraduate business school respondents across two universities, students' experiences of, and attitudes towards, retail employment while a student are explored. The article moves on to consider the employment factors considered by these Generation Y students to be most important immediately after graduation and then in their longer term career. The findings demonstrate the value systems held by Generation Y and recommendations are made to retailers on how to better attract potential graduates to the sector.en_UK
dc.language.isoenen_UK
dc.publisherTaylor & Francis (Routledge)en_UK
dc.relationBroadbridge A, Maxwell GA & Ogden SM (2009) Selling retailing to Generation Y graduates: Recruitment challenges and opportunities. International Review of Retail, Distribution and Consumer Research, 19 (4), pp. 405-420. https://doi.org/10.1080/09593960903331394en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectGeneration Yen_UK
dc.subjectstudentsen_UK
dc.subjectgraduate employmenten_UK
dc.subjectretailen_UK
dc.subjectUKen_UK
dc.titleSelling retailing to Generation Y graduates: Recruitment challenges and opportunitiesen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31en_UK
dc.rights.embargoreason[Broadbridge_2009_Selling_retailing_to_Generation_Y_graduates.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1080/09593960903331394en_UK
dc.citation.jtitleInternational Review of Retail, Distribution and Consumer Researchen_UK
dc.citation.issn1466-4402en_UK
dc.citation.issn0959-3969en_UK
dc.citation.volume19en_UK
dc.citation.issue4en_UK
dc.citation.spage405en_UK
dc.citation.epage420en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emaila.m.broadbridge@stir.ac.uken_UK
dc.contributor.affiliationSocio-Management - LEGACYen_UK
dc.contributor.affiliationGlasgow Caledonian Universityen_UK
dc.contributor.affiliationGlasgow Caledonian Universityen_UK
dc.identifier.scopusid2-s2.0-77949367764en_UK
dc.identifier.wtid743756en_UK
dc.contributor.orcid0000-0001-8142-1568en_UK
dcterms.dateAccepted2009-09-30en_UK
dc.date.filedepositdate2012-11-21en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorBroadbridge, Adelina|0000-0001-8142-1568en_UK
local.rioxx.authorMaxwell, Gillian A|en_UK
local.rioxx.authorOgden, Susan M|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2999-12-31en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameBroadbridge_2009_Selling_retailing_to_Generation_Y_graduates.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0959-3969en_UK
Appears in Collections:Management, Work and Organisation Journal Articles

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