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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11862
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dc.contributor.authorSmith, Andrew Pen_UK
dc.contributor.authorSparks, Leighen_UK
dc.contributor.authorHart, Susanen_UK
dc.contributor.authorTzokas, Nikolaosen_UK
dc.date.accessioned2013-11-05T23:58:57Z-
dc.date.available2013-11-05T23:58:57Zen_UK
dc.date.issued2003-03en_UK
dc.identifier.urihttp://hdl.handle.net/1893/11862-
dc.description.abstractThis paper reports a diary study into retail loyalty card effects. Thirty informants - 10 cardholders matched with 10 non-cardholders using the same retailers, and 10 cardholders within one scheme - were required to record their attitudes towards, their experience of and their usage of the store and the loyalty card (if they had one). The study lasted for four months. Informants were also required to provide background information on attitudes in an initial questionnaire. The results shed light on a number of customer-related factors associated with these schemes including the degree of affiliation towards retailers, the operation of the schemes in practice and the attitudes of non-cardholders. Questions for further research are generated by the results presented here.en_UK
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.relationSmith AP, Sparks L, Hart S & Tzokas N (2003) Retail loyalty schemes: Results from a consumer diary study. Journal of Retailing and Consumer Services, 10 (2), pp. 109-119. https://doi.org/10.1016/S0969-6989%2802%2900007-3en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.titleRetail loyalty schemes: Results from a consumer diary studyen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-01-01en_UK
dc.rights.embargoreason[Sparks_2003_Retail_loyalty_schemes.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1016/S0969-6989(02)00007-3en_UK
dc.citation.jtitleJournal of Retailing and Consumer Servicesen_UK
dc.citation.issn0969-6989en_UK
dc.citation.volume10en_UK
dc.citation.issue2en_UK
dc.citation.spage109en_UK
dc.citation.epage119en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailleigh.sparks@stir.ac.uken_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationUniversity of Strathclydeen_UK
dc.contributor.affiliationUniversity of East Angliaen_UK
dc.identifier.scopusid2-s2.0-0037343923en_UK
dc.identifier.wtid718713en_UK
dc.contributor.orcid0000-0002-9280-3219en_UK
dcterms.dateAccepted2003-03-31en_UK
dc.date.filedepositdate2013-04-12en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorSmith, Andrew P|en_UK
local.rioxx.authorSparks, Leigh|0000-0002-9280-3219en_UK
local.rioxx.authorHart, Susan|en_UK
local.rioxx.authorTzokas, Nikolaos|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-01-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameSparks_2003_Retail_loyalty_schemes.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0969-6989en_UK
Appears in Collections:Marketing and Retail Journal Articles

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