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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11980
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dc.contributor.authorTinson, Julieen_UK
dc.contributor.authorBristowe, Lucyen_UK
dc.contributor.authorNancarrow, Cliveen_UK
dc.date.accessioned2014-02-21T23:36:18Z-
dc.date.available2014-02-21T23:36:18Zen_UK
dc.date.issued2005-05en_UK
dc.identifier.urihttp://hdl.handle.net/1893/11980-
dc.description.abstractMarketers can fast-track new products or marketing campaigns by targeting early adopters and opinion formers. Building on earlier research and work by Procter & Gamble, this paper tries to identify types of consumers key to successful product launches and likely to stimulate word of mouth marketing. It finds "opinion shapers" typically have 20% more connections than other consumer groups, and identifies their distinct media habits such as favouring consumer issue programmes, U.S. entertainment and fashion shows on television.en_UK
dc.language.isoenen_UK
dc.publisherWorld Advertising Research Centeren_UK
dc.relationTinson J, Bristowe L & Nancarrow C (2005) How to Target Movers and Shakers. Admap, (461), pp. 40-42. http://www.warc.com/Content/ContentViewer.aspx?ID=e5344e56-6006-46c3-81ef-f337c2640b74&q=tinson&MasterContentRef=e5344e56-6006-46c3-81ef-f337c2640b74en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.titleHow to Target Movers and Shakersen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate3000-01-01en_UK
dc.rights.embargoreason[Tinson_2005_How_to_target_movers_and_shakers.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.citation.jtitleAdmapen_UK
dc.citation.issn0001-8295en_UK
dc.citation.issue461en_UK
dc.citation.spage40en_UK
dc.citation.epage42en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.identifier.urlhttp://www.warc.com/Content/ContentViewer.aspx?ID=e5344e56-6006-46c3-81ef-f337c2640b74&q=tinson&MasterContentRef=e5344e56-6006-46c3-81ef-f337c2640b74en_UK
dc.author.emailj.s.tinson@stir.ac.uken_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationBSkyBen_UK
dc.contributor.affiliationUniversity of the West of Englanden_UK
dc.identifier.wtid715377en_UK
dc.contributor.orcid0000-0001-7727-5537en_UK
dcterms.dateAccepted2005-05-31en_UK
dc.date.filedepositdate2013-04-17en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorTinson, Julie|0000-0001-7727-5537en_UK
local.rioxx.authorBristowe, Lucy|en_UK
local.rioxx.authorNancarrow, Clive|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate3000-01-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameTinson_2005_How_to_target_movers_and_shakers.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0001-8295en_UK
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