This collection contains electronic copies of conference papers and proceedings produced by Marketing and Retail staff.
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Collection's Items (Sorted by Submit Date in Descending order): 21 to 23 of 23
Issue Date | Title | Author(s) | Editor(s) | Type |
---|---|---|---|---|
2008 | Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of ‘Pride & Prejudice’ | Wohlfeil, Markus; Whelan, Susan | - | Conference Paper |
2006 | Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement | Wohlfeil, Markus; Whelan, Susan | - | Conference Paper |
2011 | On the Public Understanding of 'Market-ing': battles for vision, legitimacy and form | Brownlie, Douglas | Patterson, A; Oakes, S | Conference Paper |
Collection's Items (Sorted by Submit Date in Descending order): 21 to 23 of 23
This collection contains electronic copies of conference papers and proceedings produced by Marketing and Retail staff.
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