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dc.contributor.authorBelot, Matthewen_UK
dc.contributor.authorWinand, Mathieuen_UK
dc.contributor.authorKolyperas, Dimitriosen_UK
dc.description.abstractPurpose: The purpose of this study is to analyse the way in which Twitter is used by International sport federations to interact and engage with its followers.  Methodology: A content analysis using Nvivo qualitative data analysis software was conducted of 5,389 online messages tweeted by FIFA on Twitter between August 2014 to January 2015. Findings: The results suggest that FIFA does not use Twitter to its full potential by mainly sharing one-way information rather than engaging to a greater level with its followers.  Implications: The research highlights the importance of the effective use of Twitter as a potential powerful communication tool for International sport federations. Communicating about social development and engaging followers could potentially increase International sport federations' reputation and build trust amongst followers and stakeholders.en_UK
dc.relationBelot M, Winand M & Kolyperas D (2016) How do International Sport Federations Communicate Through Social Media: A content Analysis of FIFA's Twitter Communications. <i>EURAM 2016: Manageable Cooperation?</i>, Paris, 01.06.2016-04.06.2016.
dc.rightsAuthor retains copyright. Proper attribution of authorship and correct citation details should be given.en_UK
dc.subjectSocial mediaen_UK
dc.titleHow do International Sport Federations Communicate Through Social Media: A content Analysis of FIFA's Twitter Communicationsen_UK
dc.typeConference Paperen_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.citation.conferencedates2016-06-01 - 2016-06-04en_UK
dc.citation.conferencenameEURAM 2016: Manageable Cooperation?en_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.contributor.affiliationMarketing & Retailen_UK
rioxxterms.typeConference Paper/Proceeding/Abstracten_UK
local.rioxx.authorBelot, Matthew|en_UK
local.rioxx.authorWinand, Mathieu|0000-0001-8045-0279en_UK
local.rioxx.authorKolyperas, Dimitrios|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameEURAM Paper FIFA social media communication.pdfen_UK
Appears in Collections:Faculty of Health Sciences and Sport Conference Papers and Proceedings

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