Capital budgeting decision making, national culture and bounded rationality. A regional comparative study of Canadian and Mexican entrepreneurs

Abstract

This study is located in the rather young area of international entrepreneurship research. Despite the vast literature in Western countries exploring the nexuses on entrepreneurship-national culture and entrepreneurship-decision making, we know very little about how bounded rationality and national culture affect the entrepreneur’s capital budgeting decision making in emerging economies. Past research on small business and capital budgeting shows a predominance of quantitative approaches to identify which capital budgeting techniques were used and why they are used. Through qualitative interviews with 20 Mexican and 20 Canadian participants, this study looks at how Mexican and Canadian entrepreneurs approach capital budgeting decisions in small businesses in the food sector industry. This study confirms that capital budgeting decisions are taken under conditions of bounded rationality, but also suggests that context affects how bounded rationality is used. For instance, Mexican entrepreneurs rely more on “gut feeling”, while Canadian entrepreneurs tend to combine intuition with business plans. The differences observed for both national samples are further discussed through a Hofstedian and a GLOBE lens. I argue that national culture affects how capital budgeting decisions are made throughout the decision making process (planning, identifying, evaluating, selecting and authorizing) and also that national culture plays a role for who influences the entrepreneurs’ decisions. By contextualizing capital budgeting decisions and using a constructivist logic of discovery, this study provides insights into entrepreneurs’ capital budgeting decision making in small businesses and suggests that national cultural differences play a valuable part in understanding this important aspect of entrepreneurial activity. This thesis also adds to our understanding of entrepreneurs in emerging economies.