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http://hdl.handle.net/1893/30893| Appears in Collections: | Accounting and Finance Newspaper/Magazine Articles |
| Title: | What a 1960s cartoon cat tells us about the post-crisis mortgage market |
| Author(s): | Webb, Robert |
| Keywords: | Global financial crisis Debt Mortgage Home ownership |
| Issue Date: | 20-May-2016 |
| Date Deposited: | 20-Feb-2020 |
| Publisher: | The Conversation Trust |
| Citation: | Webb R (2016) What a 1960s cartoon cat tells us about the post-crisis mortgage market. The Conversation. 20.05.2016. |
| Abstract: | First paragraph: Marketers are supposed to be inventive folk – and attempting to interpret their thinking can sometimes invite a descent into the futility of literary criticism. Even so, Halifax’s decision to build its latest mortgage-lending campaign around Top Cat deserves attention, as it might just tell us something about the changing terrain of the UK home-buying landscape. |
| Type: | Newspaper/Magazine Article |
| URI: | http://hdl.handle.net/1893/30893 |
| Rights: | The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at: http://creativecommons.org/licenses/by-nd/4.0/ |
| Notes: | http://theconversation.com/what-a-1960s-cartoon-cat-tells-us-about-the-post-crisis-mortgage-market-59496 |
| Affiliation: | University of Nottingham |
| Licence URL(s): | http://creativecommons.org/licenses/by-nd/4.0/ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Webb-Conversation-2016.pdf | Fulltext - Published Version | 1.41 MB | Adobe PDF | View/Open |
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