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http://hdl.handle.net/1893/31517| Appears in Collections: | Marketing and Retail Journal Articles |
| Peer Review Status: | Refereed |
| Title: | Non-market strategy as a framework for exploring commercial involvement in health policy: a primer |
| Author(s): | Eastmure, Elizabeth Cummins, Steven Sparks, Leigh |
| Contact Email: | leigh.sparks@stir.ac.uk |
| Keywords: | non-market strategy public health commercial interests health policy |
| Issue Date: | Oct-2020 |
| Date Deposited: | 4-Aug-2020 |
| Citation: | Eastmure E, Cummins S & Sparks L (2020) Non-market strategy as a framework for exploring commercial involvement in health policy: a primer. Social Science and Medicine, 262, Art. No.: 113257. https://doi.org/10.1016/j.socscimed.2020.113257 |
| Abstract: | This paper outlines the role of non-market strategy and its relevance to public health. Three broad categories of non-market activity are described: corporate political activity, Corporate Social Responsibility (CSR) and legal activity, with examples relevant to public health. The importance to public health researchers of considering business activity through a non-market lens has been outlined. Using a non-market strategy perspective can assist with understanding the commercial determinants of health and analysing the writing of the ‘rules of the game’. |
| DOI Link: | 10.1016/j.socscimed.2020.113257 |
| Rights: | This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted refereed manuscript of: Eastmure E, Cummins S & Sparks L (2020) Non-market strategy as a framework for exploring commercial involvement in health policy: a primer. Social Science and Medicine, 262, Art. No.: 113257. https://doi.org/10.1016/j.socscimed.2020.113257 © 2020, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
| Licence URL(s): | http://creativecommons.org/licenses/by-nc-nd/4.0/ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SSM-D-19-03274_R2.pdf | Fulltext - Accepted Version | 1.35 MB | Adobe PDF | View/Open |
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