Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/32337
Appears in Collections:Economics Newspaper/Magazine Articles
Title: COVID-19 vaccine: how the 'mum test' can help ensure take-up
Author(s): Comerford, David
Keywords: UK government
behavioural science
COVID-19
Coronavirus insights
Coronavirus UK
COVID-19 vaccines
Issue Date: 13-Nov-2020
Date Deposited: 26-Feb-2021
Publisher: The Conversation Trust
Citation: Comerford D (2020) COVID-19 vaccine: how the 'mum test' can help ensure take-up. The Conversation. 13.11.2020.
Abstract: First paragraph: One of the many lessons of the pandemic concerns the importance of communication: how the authorities frame a message can be as influential as the content of the message itself.
Type: Newspaper/Magazine Article
URI: http://hdl.handle.net/1893/32337
Rights: The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at: http://creativecommons.org/licenses/by-nd/4.0/
Notes: https://theconversation.com/covid-19-vaccine-how-the-mum-test-can-help-ensure-take-up-150009
Affiliation: Economics
Licence URL(s): http://creativecommons.org/licenses/by-nd/4.0/

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