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dc.contributor.authorMacrury, Iainen_UK
dc.contributor.authorPoynter, Gavinen_UK
dc.description.abstractThis paper considers contradictions between two concurrent and tacit conceptions of the Olympic ‘legacy’, setting out one conception that understands the games and their legacies as gifts alongside and as counterpoint to the prevailing discourse, which conceives Olympic assets as commodities. The paper critically examines press and governmental discussion of legacy, in order to locate these in the context of a wider perspective contrasting ‘gift’ and ‘commodity’ Olympics – setting anthropological conceptions of gift-based sociality as a necessary supplement to contractual and dis-embedded socio-economic organizational assumptions underpinning the commodity Olympics. Cost-benefit planning is central to modern city building and mega-event delivery. The paper considers the insufficiency of this approach as the exclusive paradigm within which to frame and manage a dynamic socio-economic and cultural legacy arising from the 2012 games.en_UK
dc.relationMacrury I & Poynter G (2008) The Regeneration Games: Commodities, Gifts and the Economics of London 2012*. International Journal of the History of Sport, 25 (14), pp. 2072-2090.
dc.rightsThis is an Accepted Manuscript version of the following article, accepted for publication in International Journal of the History of Sport. Iain Macrury & Gavin Poynter (2008) The Regeneration Games: Commodities, Gifts and the Economics of London 2012, The International Journal of the History of Sport, 25:14, 2072-2090, DOI: 10.1080/09523360802439254. It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (, which permits noncommercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.en_UK
dc.titleThe Regeneration Games: Commodities, Gifts and the Economics of London 2012*en_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleInternational Journal of the History of Sporten_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.affiliationUniversity of East Londonen_UK
dc.contributor.affiliationUniversity of East Londonen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorMacrury, Iain|en_UK
local.rioxx.authorPoynter, Gavin|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameregeneration games.pdfen_UK
Appears in Collections:Communications, Media and Culture Journal Articles

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