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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/38405
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dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorAlexandrou, Georgiaen_UK
dc.date.accessioned2026-10-22T17:34:44Z-
dc.date.available2026-10-22T17:34:44Z-
dc.date.issued2026-07-24en_UK
dc.identifier.urihttp://hdl.handle.net/1893/38405-
dc.description.abstractFirst paragraph: Free product samples are a powerful marketing strategy. They allow people to try new products without immediate financial outlay, help build brand awareness and may foster customer loyalty.1 Free sampling functions as a form of experiential marketing, which can lead to more positive product-related attitudes and beliefs.2 3 It can encourage engagement with a product category, increase the likelihood of making a purchase4 and ultimately improve sales.1 It is a longstanding promotional strategy of tobacco companies5 and one that can have an impact, given that research has found that receiving free tobacco or e-cigarette samples is associated with higher susceptibility,6 ever use, past 30-day use and new product use among adolescents.en_UK
dc.language.isoenen_UK
dc.publisherBMJ Publishing Groupen_UK
dc.relationMoodie C & Alexandrou G (2026) Giving them away while they can: Free nicotine pouches in Scotland. <i>Tobacco Control</i>. https://doi.org/10.1136/tc-2026-060285en_UK
dc.rightsThis article has been accepted for publication in Tobacco Control following peer review. The definitive copyedited, typeset version Moodie, C., & Alexandrou, G. (2026). Giving them away while they can: Free nicotine pouches in Scotland is available online at: https://doi.org/10.1136/tc-2026-060285 © Authors (or their employer(s)) 2026.Reuse of this manuscript version (excluding any databases, tables, diagrams, photographs and other images or illustrative material included where a another copyright owner is identified) is permitted strictly pursuant to the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC-BY-NC 4.0) http://creativecommons.orgen_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en_UK
dc.titleGiving them away while they can: Free nicotine pouches in Scotlanden_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1136/tc-2026-060285en_UK
dc.identifier.pmid42498635en_UK
dc.citation.jtitleTobacco Controlen_UK
dc.citation.issn1468-3318en_UK
dc.citation.issn0964-4563en_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.funderChief Scientist Officeen_UK
dc.author.emailgeorgia.alexandrou@stir.ac.uken_UK
dc.citation.date24/07/2026en_UK
dc.contributor.affiliationInstitute for Social Marketing & Public Healthen_UK
dc.contributor.affiliationInstitute for Social Marketing & Public Healthen_UK
dc.identifier.isiWOS:001847689700001en_UK
dc.identifier.wtid2282458en_UK
dc.contributor.orcid0000-0002-1805-2509en_UK
dc.contributor.orcid0009-0004-8084-2116en_UK
dc.date.accepted2026-07-15en_UK
dcterms.dateAccepted2026-07-15en_UK
dc.date.filedepositdate2026-07-28en_UK
dc.relation.funderprojectImproving understanding of nicotine pouches: A mixed-methods study examining the packaging and chemical composition of nicotine pouches, and response of adolescents and adults who smokeen_UK
dc.relation.funderrefHIPS/25/20en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.versionAMen_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.authorAlexandrou, Georgia|0009-0004-8084-2116en_UK
local.rioxx.projectHIPS/25/20|Chief Scientist Office|http://dx.doi.org/10.13039/501100000589en_UK
local.rioxx.freetoreaddate2026-10-22en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc/4.0/|2026-10-22|en_UK
local.rioxx.filenameFree samples paper (1).docxen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1468-3318en_UK
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