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Appears in Collections:Economics Working Papers
Peer Review Status: Unrefereed
Title: Determinants of the green electricity tariff uptake in the UK
Author(s): MacPherson, Ronnie
Lange, Ian
Citation: MacPherson R & Lange I (2012) Determinants of the green electricity tariff uptake in the UK. Stirling Economics Discussion Paper, 2012-11.
Keywords: Green Tariff
Environmental Attitudes and Behaviours
Household Decision Making
JEL Code(s): Q40: Energy: General
Q50: Environmental Economics: General
H40: Publicly Provided Goods: General
L94: Electric Utilities
Issue Date: 31-May-2012
Date Deposited: 7-Jun-2012
Series/Report no.: Stirling Economics Discussion Paper, 2012-11
Abstract: A number of countries offer domestic consumers the option of buying their electricity supply through a ‘green tariff’, whereby the supplier typically guarantees that all or part of the supply has been generated using renewable energy sources. Various studies have sought to identify variables describing and/or predicting why domestic consumers choose to purchase a green tariff. This study builds on previous work by reviewing the UK market in particular. Using data from the Understanding Society Survey (USS), a number of variables were tested for their predictive power. This included variables identified as statistically significant within other studies, and variables that – to the authors’ knowledge – have not been tested through other work. Results find that individuals in the highest income quartile, those with higher qualifications, those supporting the Green political party, those exhibiting strong environmental behaviour and those householdsnot in receipt of winter fuel payments were all more likely to have purchased green tariffs. Significant to a lesser degree were strong environmental attitudes and those households with some form of renewable energy technology installed.
Type: Working Paper
Affiliation: University of Stirling

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