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http://hdl.handle.net/1893/10239| Appears in Collections: | Marketing and Retail Conference Papers and Proceedings |
| Peer Review Status: | Refereed |
| Author(s): | Hewer, Paul Brownlie, Douglas |
| Contact Email: | douglas.brownlie@stir.ac.uk |
| Title: | Culinary culture, gastrobrands and identity myths: 'Nigella', an iconic brand in the baking |
| Editor(s): | McGill, AL Shavitt, S |
| Citation: | Hewer P & Brownlie D (2009) Culinary culture, gastrobrands and identity myths: 'Nigella', an iconic brand in the baking. In: McGill A & Shavitt S (eds.) Advances in Consumer Research, North America, Vol. 36. Advances in Consumer Research, 36. Association of Consumer Research (ACR) North American Conference, San Francisco, CA, USA, 23.10.2008-23.10.2008. Association for Consumer Research, pp. 482-487. http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=14282 |
| Issue Date: | 2009 |
| Date Deposited: | 13-Dec-2012 |
| Series/Report no.: | Advances in Consumer Research, 36 |
| Conference Name: | Association of Consumer Research (ACR) North American Conference |
| Conference Dates: | 2008-10-23 - 2008-10-23 |
| Conference Location: | San Francisco, CA, USA |
| Abstract: | This paper investigates ways in which celebrity functions as a mode of economic production whereby cultural resources are celebritized in pursuit of marketplace appeals. We explore those issues through developing case material that consists of representations of a celebrity chef which are available for consumption through a collection of superior photographic print images situated within a contemporary 'lifestyle' cookery book to explore how an evolving iconic brand can be understood not merely as a way of structuring competition, but as a 'media object' which is the product of the logic of celebrity culture and the celebrity gastro brand of 'Nigella'. |
| Status: | VoR - Version of Record |
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| URL: | http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=14282 |
| Licence URL(s): | http://www.rioxx.net/licenses/under-embargo-all-rights-reserved |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Brownlie_2009_Culinary_Culture_Gastrobrands_and_Identity_Myths.pdf | Fulltext - Published Version | 75.18 kB | Adobe PDF | Under Embargo until 3000-12-01 Request a copy |
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