Marketing and Retail Conference Papers and Proceedings : [23] Collection home page

This collection contains electronic copies of conference papers and proceedings produced by Marketing and Retail staff.

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 23
Issue DateTitleAuthor(s)Editor(s)Type
6-May-2021Look Who’s Talking: Exploring Older Adults’ Organic Electronic Word-of-Mouth (eWOM)Wilson-Nash, Carolyn-Conference Paper
2015"It's Like Somebody Else's Pub": Understanding Conflict in Third PlaceGoode, Amy; Anderson, StephanieDiehl, Kristin; Yoon, CarolynConference Paper
2-Jul-2019From F.O.M.O. to Changxin: A Cross-cultural Exploration of Consumer Response to Newness in the Fast-moving Consumer Goods IndustryWilson-Nash, Carolyn; Xiao, Sarah-Conference Paper
8-Jul-2013Gift-Giver's Attachment Styles and the Experience of EmotionsBranco-Illodo, Ines; Tynan, Caroline; Heath, Teresa-Conference Paper
2016Complexity of Dyadic Gift-Giving Forms: A New FrameworkBranco-Illodo, Ines; Heath, Teresa; Tynan, CarolinePetruzelli, L; Winer, RSConference Paper
2015Consuming beyond survival: an evolutionary approach to sustainable consumptionEiseman, Danielle L; Black, Iain R; Sang, Katherine J-Conference Paper
6-Jun-2018When consumers switch product form: A cross-country study between UK, Brazil and ChinaWilson, Carolyn; Xiao, Sarah Hong; Wang, Xing; Kureshi, Ibad; Esquejo, Nats; Murphy, Paul; Davis, Trevor-Conference Paper
2011'Warhol': 'Celebritisation' as Human BrandingDaza-LeTouze, Claudia; Brownlie, Douglas; Hewer, Paul; Kerrigan, FinolaPatterson, A; Oakes, SConference Paper
2011'Discourse AND Figure': Learning through visual regimes of significationBrownlie, Douglas; Kerrigan, FinolaPatterson, A; Oakes, SConference Paper
Jul-2017From 'Spiral Scratch' to PledgeMusic: The Birth and Rebirth of Punk Culture's Entrepreneurial SpiritWohlfeil, Markus-Conference Paper
Jul-2011There's Something about Jena Malone: New Insights into How Celebrities Appeal to ConsumersWohlfeil, Markus-Conference Paper
Jul-2012Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience - A Photographic EssayWohlfeil, Markus-Conference Paper
31-Mar-2006The Family Inheritance - Are Attitudes to Advertising Kept in the Family?Tinson, Julie; Nancarrow, Clive-Conference Paper
2009Culinary culture, gastrobrands and identity myths: 'Nigella', an iconic brand in the bakingHewer, Paul; Brownlie, DouglasMcGill, AL; Shavitt, SConference Paper
6-Dec-2005Tweenagers influence on purchase decision-making: A gender role orientation (GRO) perspectiveTinson, Julie; Nancarrow, ClivePurchase, SConference Paper
6-Dec-2005Investigating Community or Peer Group Influence among Early AdolescentsNuttall, Peter; Tinson, JuliePurchase, SConference Paper
6-Dec-2005Multiple Selves and the Relevance of the Familial ContextNuttall, Peter; Tinson, JuliePurchase, SConference Paper
2015Learning Film Magic from the Professionals: The Film Studio as a Tourist DestinationWohlfeil, MarkusO'Malley, L; Patterson, M; Lichrou, MConference Paper
2014And May the Odds Be Always in Your Favour: What ‘The Hunger Games’ Can Teach Us about Today’s Marketing AcademiaWohlfeil, MarkusRobson, J; Doherty, AM; Sekhon, YConference Paper
2011’The Book of Stars’: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation ApproachWohlfeil, Markus; Whelan, Susan-Conference Paper
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 23