Please use this identifier to cite or link to this item:
http://hdl.handle.net/1893/29624
Appears in Collections: | Faculty of Health Sciences and Sport Research Reports |
Title: | Rapid systematic literature review: Impact of in-premise marketing on consumer purchasing and consumption |
Author(s): | Martin, Laura Angus, Kathryn Mitchell, Danielle Sharp, Clare Woodman, Kate Riches, Emma Bauld, Linda |
Contact Email: | kathryn.angus@stir.ac.uk |
Citation: | Martin L, Angus K, Mitchell D, Sharp C, Woodman K, Riches E & Bauld L (2019) Rapid systematic literature review: Impact of in-premise marketing on consumer purchasing and consumption. NHS Health Scotland. Edinburgh. |
Issue Date: | 20-May-2019 |
Date Deposited: | 21-May-2019 |
Abstract: | This review was commissioned by the Scottish Government, as part of a programme of work, to examine evidence to inform these proposals. It aims to provide an initial review of evidence on the impact of in-premise marketing of high fat, sugar and salt (HFSS) food and drink on consumer behaviour, both in the retail and the out-of-home food sectors. The review was conducted by researchers from NHS Health Scotland, the University of Stirling and the University of Edinburgh. It draws on evidence from 20 articles (systematic reviews and individual studies) published between 2012 and 2018, which were identified as relevant to the research questions. This review focuses exclusively on elements of marketing that do not involve a reduction in price, namely positioning, packaging and value-adding promotions. A previous report focused on price promotions (i.e. temporary price reductions and multi-buys). Where evidence is available, the review also discusses the differential impact of in-premise marketing on particular population groups. The evidence suggests that, overall, in-premise marketing of HFSS food has an impact on increasing consumer purchasing behaviour, and seems especially influential for children and young people. However, the findings from this review should be interpreted in light of its limitations. In particular, the breadth of marketing activity included in this review was large and in some areas there were only a small number of studies found exploring the relevant activity. |
Type: | Research Report |
URI: | http://hdl.handle.net/1893/29624 |
Rights: | The publisher has granted permission for use of this work in this Repository. Published as Rapid systematic literature review: Impact of in-premise marketing on consumer purchasing and consumption conducted for NHS Health Scotland: http://www.healthscotland.scot/publications/rapid-systematic-literature-review-impact-of-in-premise-marketing-on-consumer-purchasing-and-consumption |
Affiliation: | NHS Health Scotland Institute for Social Marketing Institute for Social Marketing Institute for Social Marketing NHS Health Scotland NHS Health Scotland University of Edinburgh |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Martin et al 2019_NHSHS_impact-of-in-premise-marketing-on-consumer-purchasing-and-consumption.pdf | Fulltext - Published Version | 649.48 kB | Adobe PDF | View/Open |
This item is protected by original copyright |
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/
If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.