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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/30492
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dc.contributor.authorLloyd, Kellyen_UK
dc.contributor.authorCameron, Elaineen_UK
dc.contributor.authorWilliams, Hannahen_UK
dc.contributor.authorBanister, Emmaen_UK
dc.contributor.authorDonmall, Michaelen_UK
dc.contributor.authorHiggins, Alanen_UK
dc.contributor.authorFrench, David Pen_UK
dc.date.accessioned2019-11-22T01:02:46Z-
dc.date.available2019-11-22T01:02:46Z-
dc.date.issued2020-09-01en_UK
dc.identifier.urihttp://hdl.handle.net/1893/30492-
dc.description.abstractTelevised alcohol advertisements in the United Kingdom must abide by the Broadcast Committee of Advertising Practice Code, which provides guidelines concerning advertisements not implying, condoning or encouraging immoderate, irresponsible or antisocial drinking. Previously, 75 per cent of 373 general public respondents were shown one of seven advertisements rated a breach of at least one guideline. This study assessed whether experts in marketing (n = 25) and alcohol treatment/public health (n = 25) perceived the same seven television alcohol advertisements as complying with the Broadcast Committee of Advertising Practice Code. Overall, 83 per cent of advertisements were rated as breaching at least one guideline. This provides further proof that self-regulatory alcohol guidelines are not fit for purpose.en_UK
dc.language.isoenen_UK
dc.publisherSAGE Publicationsen_UK
dc.relationLloyd K, Cameron E, Williams H, Banister E, Donmall M, Higgins A & French DP (2020) Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines?. Journal of Health Psychology, 25 (10-11), pp. 1657-1668. https://doi.org/10.1177/1359105318770727en_UK
dc.rightsLloyd K, Cameron E, Williams H, Banister E, Donmall M, Higgins A & French DP, Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines?, Journal of Health Psychology, 25 (10-11), pp. 1657-1668. Copyright © The Authors 2018. Reprinted by permission of SAGE Publications. DOI: https://doi.org/10.1177/1359105318770727en_UK
dc.rights.urihttps://storre.stir.ac.uk/STORREEndUserLicence.pdfen_UK
dc.subjectadvertisingen_UK
dc.subjectalcoholen_UK
dc.subjectdrinking behaviouren_UK
dc.subjecthealth promotionen_UK
dc.subjectpublic health psychologyen_UK
dc.titleDo marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines?en_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1177/1359105318770727en_UK
dc.identifier.pmid29676163en_UK
dc.citation.jtitleJournal of Health Psychologyen_UK
dc.citation.issn1461-7277en_UK
dc.citation.issn1359-1053en_UK
dc.citation.volume25en_UK
dc.citation.issue10-11en_UK
dc.citation.spage1657en_UK
dc.citation.epage1668en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.funderUniversity of Manchesteren_UK
dc.citation.date20/04/2018en_UK
dc.contributor.affiliationChristie Hospital NHS Trusten_UK
dc.contributor.affiliationUniversity of Manchesteren_UK
dc.contributor.affiliationUniversity of Manchesteren_UK
dc.contributor.affiliationUniversity of Manchesteren_UK
dc.contributor.affiliationUniversity of Manchesteren_UK
dc.contributor.affiliationOldham Councilen_UK
dc.contributor.affiliationUniversity of Manchesteren_UK
dc.identifier.isiWOS:000567013400030en_UK
dc.identifier.scopusid2-s2.0-85046762651en_UK
dc.identifier.wtid1477164en_UK
dc.contributor.orcid0000-0002-8959-5148en_UK
dc.contributor.orcid0000-0002-7663-7804en_UK
dc.date.accepted2018-04-20en_UK
dcterms.dateAccepted2018-04-20en_UK
dc.date.filedepositdate2019-11-21en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorLloyd, Kelly|en_UK
local.rioxx.authorCameron, Elaine|0000-0002-8959-5148en_UK
local.rioxx.authorWilliams, Hannah|en_UK
local.rioxx.authorBanister, Emma|en_UK
local.rioxx.authorDonmall, Michael|en_UK
local.rioxx.authorHiggins, Alan|en_UK
local.rioxx.authorFrench, David P|0000-0002-7663-7804en_UK
local.rioxx.projectProject ID unknown|University of Manchester|http://dx.doi.org/10.13039/501100000770en_UK
local.rioxx.freetoreaddate2019-11-21en_UK
local.rioxx.licencehttps://storre.stir.ac.uk/STORREEndUserLicence.pdf|2019-11-21|en_UK
local.rioxx.filenameExperts_alcohol_advertising_Feb18.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1461-7277en_UK
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