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Title: The marketing context – understanding demand for fish
Author(s): Murray, Francis
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Editor(s): De Silva, Sena S
Amarasinghe, Upali S
Nguyen, Thuy T T
Citation: Murray F (2006) The marketing context – understanding demand for fish. In: De Silva SS, Amarasinghe US & Nguyen TTT (eds.) Better-practice approaches for culture-based fisheries development in Asia. ACIAR Monograph No. 120, 120. Canberra, Australia: Australian Centre for International Agricultural Research (ACIAR), pp. 83-94.
Keywords: Co-management
Sri Lanka
Market failure
community based management
Fishes Reproduction
Issue Date: 2006
Date Deposited: 21-Nov-2011
Series/Report no.: ACIAR Monograph No. 120, 120
Abstract: Poor understanding of the demand for aquatic products has frequently undermined attempts to promote culture-based fish production. Therefore a marketing ‘situation analysis’ should be one of the first tasks undertaken prior to promoting and/or extending such an activity.
Rights: © Commonwealth of Australia 2009 This work is copyright. You may download, display, print and reproduce this material in unaltered form only (retaining this notice) for your personal, non-commercial use or use within your organisation. Apart from any use as permitted under the Copyright Act 1968, all other rights are reserved. Requests and inquiries concerning reproduction and rights should be addressed to: Commonwealth Copyright Administration Attorney General's Department Robert Garran Offices National Circuit Barton ACT 2600 or posted at; The publisher has granted permission for use of this book in this Repository. This chapter was first published in Better-practice approaches for culture-based fisheries development in Asia, ACIAR Monograph No. 120 by Australian Centre for International Agricultural Research (ACIAR).

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