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http://hdl.handle.net/1893/38405| Appears in Collections: | Faculty of Health Sciences and Sport Journal Articles |
| Peer Review Status: | Refereed |
| Title: | Giving them away while they can: Free nicotine pouches in Scotland |
| Author(s): | Moodie, Crawford Alexandrou, Georgia |
| Contact Email: | georgia.alexandrou@stir.ac.uk |
| Issue Date: | 24-Jul-2026 |
| Date Deposited: | 28-Jul-2026 |
| Citation: | Moodie C & Alexandrou G (2026) Giving them away while they can: Free nicotine pouches in Scotland. <i>Tobacco Control</i>. https://doi.org/10.1136/tc-2026-060285 |
| Abstract: | First paragraph: Free product samples are a powerful marketing strategy. They allow people to try new products without immediate financial outlay, help build brand awareness and may foster customer loyalty.1 Free sampling functions as a form of experiential marketing, which can lead to more positive product-related attitudes and beliefs.2 3 It can encourage engagement with a product category, increase the likelihood of making a purchase4 and ultimately improve sales.1 It is a longstanding promotional strategy of tobacco companies5 and one that can have an impact, given that research has found that receiving free tobacco or e-cigarette samples is associated with higher susceptibility,6 ever use, past 30-day use and new product use among adolescents. |
| DOI Link: | 10.1136/tc-2026-060285 |
| Rights: | This article has been accepted for publication in Tobacco Control following peer review. The definitive copyedited, typeset version Moodie, C., & Alexandrou, G. (2026). Giving them away while they can: Free nicotine pouches in Scotland is available online at: https://doi.org/10.1136/tc-2026-060285 © Authors (or their employer(s)) 2026.Reuse of this manuscript version (excluding any databases, tables, diagrams, photographs and other images or illustrative material included where a another copyright owner is identified) is permitted strictly pursuant to the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC-BY-NC 4.0) http://creativecommons.org |
| Licence URL(s): | http://creativecommons.org/licenses/by-nc/4.0/ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Free samples paper (1).docx | Fulltext - Accepted Version | 565.72 kB | Unknown | View/Open |
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