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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/6973
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dc.contributor.authorBrownlie, Douglasen_UK
dc.contributor.editorPatterson, Aen_UK
dc.contributor.editorOakes, Sen_UK
dc.date.accessioned2016-12-01T22:21:55Z-
dc.date.available2016-12-01T22:21:55Z-
dc.date.issued2011en_UK
dc.identifier.urihttp://hdl.handle.net/1893/6973-
dc.description.abstractThe paper argues we need to re-imagine the broader horizons of marketing in the light of significant changes, not only to the evolving institutional context and conduct of governance, but also to the place of marketing among the collective consciousness of citizens, consumers, workers - those autonomous partners in the expanding ‘contractualism' which will underpin the newly emerging market-based service delivery enterprises of a privatising state.en_UK
dc.language.isoenen_UK
dc.publisherAcademy of Marketingen_UK
dc.relationBrownlie D (2011) On the Public Understanding of 'Market-ing': battles for vision, legitimacy and form. In: Patterson A & Oakes S (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool Management School, Liverpool, 05.07.2011-07.07.2011. Liverpool: Academy of Marketing. http://www.academyofmarketing.org/conference-2011/documentation.htmlen_UK
dc.rightsPaper presented at the annual Academy of Marketing Conference, Marketing Fields Forever. The papers are entirely in the public domain, and are available to access by the general public. https://marketing.conference-services.net/programme.asp?conferenceID=2342&action=prog_list&session=15827en_UK
dc.titleOn the Public Understanding of 'Market-ing': battles for vision, legitimacy and formen_UK
dc.typeConference Paperen_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.identifier.urlhttp://www.academyofmarketing.org/conference-2011/documentation.htmlen_UK
dc.author.emaildb3@stir.ac.uken_UK
dc.citation.btitleProceedings of the Academy of Marketing Conference 2011: Marketing Field Foreveren_UK
dc.citation.conferencedates2011-07-05 - 2011-07-07en_UK
dc.citation.conferencelocationUniversity of Liverpool Management School, Liverpoolen_UK
dc.citation.conferencenameAcademy of Marketing Conference 2011: Marketing Field Foreveren_UK
dc.citation.date31/12/2011en_UK
dc.citation.isbn978-0-9561122-34en_UK
dc.publisher.addressLiverpoolen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.identifier.wtid767630en_UK
dcterms.dateAccepted2011-12-31en_UK
dc.date.filedepositdate2012-07-19en_UK
rioxxterms.typeConference Paper/Proceeding/Abstracten_UK
rioxxterms.versionAMen_UK
local.rioxx.authorBrownlie, Douglas|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.contributorPatterson, A|en_UK
local.rioxx.contributorOakes, S|en_UK
local.rioxx.freetoreaddate2012-07-19en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2012-07-19|en_UK
local.rioxx.filenameAM2011_0367_Paper.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source978-0-9561122-34en_UK
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